IGD's Category Management 2007
18 & 19 September
QEII Conference Centre London

IGD's 12th annual Category Management conference will showcase best practice case studies from large and small companies across a number of categories with one thing in common - The Shopper.

Siemon Scamell-Katz and Emilie Coles from ID Magasin are leading a lively, interactive breakout session on 19 September. They will explore the role of shopper insight, presenting the latest thinking on choice systems and explaining why it is vital to understand these fundamental determinants of shopper behaviour. They will also demonstrate the importance of embedding insight throughout the organisation and integrating the shopper completely within your sales and marketing strategies.

To find out more and to book a place, please visit www.igd.com/catman2007

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