What we do

• Why behavioural research?
• Shopper filming
• Eye tracking
• In-store observations
• Intercepts
• Qualitative
• Pathtracker
• Worldpanel

Intercepts

Shoppers are intercepted at pre-defined points during shopping trips and questioned by Magasin researchers. Depending on the project, this can be in the relevant aisle or on entering or leaving the store.

This gives an understanding of attitudes and motivations influencing the purchase decision and choice of store.