What we do

• Why behavioural research?
• Shopper filming
• Eye tracking
• In-store observations
• Intercepts
• Qualitative
• Pathtracker
• Worldpanel

Qualitative

In order to understand purchase barriers and influences, shoppers can be accompanied in-store. This technique can be enhanced by EyeCam Shopalongs, during which the shopper wears a light camera that tracks the field of vision, enabling subsequent discussion of store visit footage.