Why the shopper?

• Three touch points
• Shoppers help you
• Put the shopper at the heart of your business
• Where are you on the shopper journey?

Shoppers help you

The traditional marketing model is inadequate. Nine out of ten new product launches fail, wasting £millions.

The market research / focus group model drives flawed product development and over-reliance on advertising: consumer research alone cannot predict how the shopper will react in front of the fixture.

Successful NPD and in-store models start, not with the consumer but with shopper research, examining different shopper missions at the category level.